A brew pub is a pub or restaurant that brews beer on the premises. Some brew pubs, such as those in Europe, have been brewing traditionally on the premises for hundreds of years. A micro brewery is a small brewery with a limited production capacity which, produces hand−crafted beers.
Although originally "micro brewery" was used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. Micro or craft breweries have adopted a different marketing strategy than large, mass−market breweries, offering products that compete on the basis of quality and diversity, instead of low price and advertising. Brew Pub's have become famous and successful world wide because of the superior taste, wide range and high profitability (up to 300%).
Prodeb brewery Belgium Technology with its Joint Venture Prodeb Brewery Technology shares its vast data base of knowledge accrued over hundreds of year across Europe to ensure your success. Case study of marketing and sales strategies executed world wide will ensure your success in the market place
Prodeb Brewery is a process technology company focused on providing complete brewery solutions for the gastronomy industries. Prodeb Brewery Pure has manufacturing facility in USA as well as India to produce the most advanced brewery equipments with state of art technology from Prodeb Brewery Technology, Belgium. Prodeb combines the knowledge of traditional beer making with cutting edge technology. This gives the client a high performance brewing system. Prodeb Brewery makes the process of beer brewing simple. We create the finest equipments to produce the perfect brew and preserve the perfect brew. The state of art process programming installed in the PLC of our equipment is simple and helps in data acquisition during the process of producing beer.
We bring to life your dream and passion to realityProdeb Brewery with four decades of experience in end to end process technology from bottle water, soft drinks, juices and alcohol offer you a total turnkey solution to set up your Brew Pub / Micro Brewery. Prodeb Brewery provides a detailed road map from start to end to establish a micro brewery. Our team of experts manage your project in detail from conception to reality.
Prodeb Brewery Technology, Belgium brings to you not only process technology and equipments but also franchisee of internationals renowned Belgium brands.
Prodeb Brewery Technology, Belgium is a one stop shop for your micro brewery to be a success.Prodeb Brewery Technology, Belgium offers start to end solution to clients from visualizing the project to validating, financial and sales models along with installation, commissioning and training of your staff with four decades in providing custom made solution's for various
process industries, Prodeb Brewery Technology, Belgium guarantees the client high efficiency and consistent quality in the beer produced in its equipments.
Prodeb Brewery provides you with a wide range of micro brewery equipments. The variations are in aesthetics as well as manual / semi automatic or automatic.
Micro breweries are the hottest things to happen to india in recent times. With easier licencing procedures and great beer making know how, this development has had people frothing at their mouths in the happiest way possible. A microbrewery is only as good as its equipment and the brewer who knows his or her beer. Everything else is secondary. We catch up with the manufacturer and brewer pair, who has been responsible for creating some of the hip destinations for craft beer in India. In conversation with Sushileashwaran and Martin Bernard. JMD of "Shivsu group" of companies a leading water treatment company that specializes in desalination and mineral water equipment. A multinational with offices all over the world, moving towards beer manufacturing equipment was a natural progression for him. "Sometimes you have to learn to swim against the tide "says Mr.sushil kumar Eashwaran". "The local experience was average with equipment mostly from south east Asia. We were keen to bring in affordable European technology and process controls and thus was born prodeb brewery that delivers authentic classic styles of beer with tailor made in India equipment. It was not enough to just bring in the technology from Europe but adapting it to suit Indian conditions was critical "reiterates sushil. There were several challenges to be met but prodeb has done so with their 5 point advantage over the rest.
They say no amount of professional training can beat the tradition and the natural ability inherent when it comes to culinary skills. Undoubtedly the best dosas made by an Indian hand can never be replicated by Europeans. Similarly the Indian brewer is yet to evolve to that level as he has not had that pedigree experience when compared to European brewers whose innate skills have been passed on over many generations. Indian brewers are novices as far as authentic craft beer is concerned, with their experience limited mostly to commercial beer manufacturing. "We focus more on belgium beer which have the tradition of the best craft beers focusing on additives like fruits, petal, and seeds apart from just traditional german styles based on water, malted barley, maltedwhaet, hops and yeast." Says sushil. The best decision ever made was to bring in European brewmasters to brew for the clients .Prodeb has an impressive line up of brew masters .(Martin Bernard ,Stephen, Jerry pink, Francis ). "With these professional brewers we could deliver the sheer authenticity and this enabled us to be pioneers in bringing the original European great tasting beer experience "explains Sushil.
European brewers are extremely choosy about the equipment they brew with. They refuse to brew on equipment from south East Asia as these do not meet their standards to produce the quality of output envisaged by them. 'I insisted we get back to the drawing board and start from the malt mill 'says Martin the French Canadian brew master." each piece of equipment is invaluable in terms of function and design. A malt mill may just appear to be a piece of machinery to break the grain used for brewing, but a well designed malt mill will make the grain breakage so precise thereby producing very less powder. Upto a maximum of 10% powdering is allowed , beyond which it negatively affects output and causes clogging." " Design is indeed crucial. The malt mill along with the brewhouse technology are critical to achieve a 96% extraction ,which is the hghest possible extraction in brewing " explains Martin. Prodebbrewery has a dedicated mash kettle followed by a lauter vessel and a separated whirlpool tank. "Though we have 3 vessels in our standard brew house, we call it a 2 vessel system as two individual tanks of lauter and whirlpool are placed one above the other. We also provide an additional boiling kettle when back to back brewing is done by the brewer. " sayssushil. Prodeb has a specially designed lautering vessel that supports in achieving the extraction of 96%. Their lauter tanks that are advanced in design include provisions of steam jacket in the vessel. "Our equipment is designed with a free board of above 40% which guarantees right volume of wort production in the brew house .The advanced multi step mash system is truly one of its kinds and is a main reason for producing great tasting beer" adds sushil. It is very important to get the right temperature and PH to activate the right enzyme to convert starch to sugar (Carbohydrates) which makes for a great tasting beer, the multi step mash process is vital to achieve this. "We have worked hand in hand tirelessly to ensure our equipment stands on par with European technology. To make the system even more efficient and break monotony of standard fermentation time deviation (normal is wheat to 7 days and Lager from 15 to 21 days) our advanced design has cut it down to 2 days "explains Martin.
The quality, aesthetics and technology of prodeb meet European standards yet the price is very much Indian. They use Siemens electrical, becoff / schnider PLC and VFD, Bonfigolli gear box motors, Dan force refrigeration compressors and Omron RTD'S. The use of these high quality products increases reliability as every breakdown of equipment due to mal functioning of a single valuable component could create great losses for the client.' When we talk of aesthetics it includes the many kinds of finishes we give to the equipment" says sushil.." the copper and stainless steel finishes are the regulars. We offer titanium finishes in copper, gold, oxidized black and even wood finishes. We can provide upto 500 unparalled finishes that will suit the interiors of the micro brewery and last a lifetime" he adds.
The cost of evolved European brewers is quite high, almost 50 rs a litre for 10000litres. " As responsible machinea manufacturers we rotate our brewers in a minimum of 3 projects thereby cutting costs of the client and ensuring that even a small brewery can avail of the expertise of a great brewer" says sushil . " our strength has been offering end to end solutions to our clients. This is why our breweries sell atleast a minimum of 10000 litres and even more than 25000 plus a month. Unlike commercial beer a good craft beer ensures that the customer forgets the number of glasses he has consumed "adds Sushil with pride.
Prodeb's flagship company Canadian Crystaline Water Limited, specializes in water treatment. This expertise enables prodeb to mock the classic styles of beer available abroad, simply by recreating the source water there, which makes for authentic beer.''Water has been our main stay. Our experience and knowledge in the field of water treatment has been invaluable in the field of micro brewery equipment manufacturing "explains Sushil.
Prodeb has to its credit a number of popular microbreweries in IndiaWe are extremely proud to mention that the big brewsky Sarjapur won the easy diner award for best micro brewery in 2017. With over 25 established breweries and 60 breweries in the pipeline, prodeb is the largest equipment and technology provider in india.